February 16, 2015

Chery brand History - 12



Perhaps seeing the advantages of the Volkswagen Group platform strategy with Chery in 2003 to create a situation relying SEAT TOLEDO series sedan production line developed a new model called the Chery Cowin . Because from the same platform, so this situation Cowin and are very close in styling and technology , but the location and the price is slightly lower than the situation .Subaru adjustable Coilovers

Cowin originally listed a total of four models with different configurations , priced between 7.58-9.58 million , although targeted at 100,000 yuan the following levels of household economy cars, but Cowin configuration at the time , but not low price then 75,800 yuan of comfort comes standard ABS, EBD, electrically adjustable mirrors , and a variety of leapfrog configuration auto-dimming rearview mirror , and these also allow Cowin has a stronger level in the domestic auto market competitiveness.

Also worth mentioning is that this Cowin equipped with a 1.6L inline four-cylinder called TRITEC naturally aspirated engine, the maximum power output 116 hp and maximum torque of 149N • m, this was the " 2002 World Best Engines " reputation the carrying amount of engine data looks good, but this engine the most admirable is its fuel economy , Chery officially declared its fuel consumption of only about a hundred kilometers 5L. When doing branding , Chery also specifically called it the " BMW engine " , the speech has been much controversy at the time , many consumers and industry insiders believe this argument has exaggerated the facts and confuse suspected . But on this engine , in the own-brand models in this price range are also considered as excellent .
Also in 2003 , Chery has introduced a mid-size car called the Son of the East , it's positioned slightly above situation, Cowin models, the initial listing of Eastar total of five 2,0 L and 2.5L displacement of two models to choose from , priced in the range between 119 800 -13.68 million. 2004 twenty million cars rolled off the production line , which is two hundred thousandth car is a Eastar 2.0L manual version of the model .Toyota adjustable Coilovers

In fact, from Eastar wide body and concise lines , we can easily find , this model also positioning upgrade into a more commercial elements , the size of a large irregular horizontal headlights and chrome strips in the network are the people the impression that the image of the phase close to the commercial vehicle , then this Eastar body size is 4785mm × 1818mm × 1445mm, wheelbase 2711mm, although the data on the domestic auto market today is not eye-catching , but in 10 years ago , this figure can definitely play the role of commercial vehicles in some cases it.


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